The construction sector is getting very competitive. More prominent firms handle the major development jobs while smaller and newer ones must demonstrate their quality with several subcontracts before moving on to major projects.

My design company has just been awarded an assignment to develop a new logo examples for a local construction company. To begin the project, the art director and I visited our client’s office for a short interview to garner more information about the company.

Like many other organizations we have surveyed, most companies are aware they need a new outlook to remain competitive but are not really sure what they want. That is where we come in.

Before embarking on the logo design, we ordinarily inquire about the company history, its turnover, its goals, its specialty, its target market and why it wants a new logo samples; just to get a better perception of things.

We discovered that they are a relatively young organization, 9 years in the business with 4 major subcontract projects and many smaller ones under their belts, each one more costly than the last. They are now seeking to adopt a blue ocean strategy and venture into eco-friendly medium cost suburban development – a niche with a low number of competitors – and therefore taking the opportunity to make a name for themselves as one of the earliest names to service this niche.

From the dialogue, we found out that they have the necessary resources to engage medium scale development projects. Their chosen niche has rendered it much easier to tell them apart from other developers.

At our studio, we had our normal brainstorming session and and decided on the concept we would finally adopt. Following that we employed the expertise of 4 designers to produce individual interpretations or construction company logo design to turn those creative concepts to logo designs.

After a number of days, the logo concepts were ready for perusal. Some designs utilized stylized text while others used construction related graphics like wheelbarrows and trowels to get the point across. Though all 4 logo samples samples were unique in their own way, they all kept to to two main points.

Professionalism
Developers deal with multimillion dollar projects. In order to be awarded such projects, they must always be seen as a professional and responsible organization with ideal business ethics. Hence, the neat and clear designs reflected that appropriately.

Eco-Friendliness
This is the niche this company is determined to penetrate. Not surprisingly, the designs, either by color or graphics, calls to attention the company’s dedication to the preservation of the environment.

Now it is up to our clients to decide on which of the four designs they prefer. However they could certainly make minor alterations but as professional designers, we must make sure the design eventually keeps to the key points mentioned earlier.

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Business